✿ IGL cockpit

Morning report

Generated Sat Aug 1, 2026 3:20 PM CDT · every number shows its own as-of time (Iris regenerates this page; Refresh just reloads it)

Design velocity

Completed this weekmanual count

TODO: declared manual-count placeholder until a MyDesigns export or daily design receipt is wired.

Ads scorecard

Spend today$39.42

Spend 7-day$1,945

ROAS 7-day1.01

Running now25 ads spent on latest day

Launched this wk12 first spend since Mon Jul 27

Tested ratio14 tested / 25 running (56%)

igl.db through Sat Aug 1 · synced Aug 1 6:00 AM · verdicts from decisions ledger (0 kill · 13 run · 1 scale)

Email runway

Booked to send5 scheduled in Klaviyo

Runway endsTue Aug 11 10 days

Written, not booked21 drafted through Wed Sep 30, awaiting your scheduling

Next batch dueWed Sep 16 when the next batch gets written

Email revenue split: needs a Klaviyo metrics feed — not yet wired for a trustworthy 7/30-day campaigns-versus-flows split.

statuses read live from Klaviyo (read-only) Aug 1 12:54 PM · dates from 2026-07-30-august-batch-push.json, 2026-07-31-batch23-push.json

Business scorecard

Today$133 2 orders

7-day$2,384 51 orders

30-day$11,236 244 orders

Average order value$46.05 30 days through Sat Aug 1

Blended gross margin58.8% Sat May 2–Fri Jul 31

Margin trenddown 0.5 pts Jul 57.4% vs Jun 57.9% · as of Fri Jul 31

igl.db through Sat Aug 1 · synced Aug 1 6:00 AM

margin summary through Fri Jul 31 · 744 matched orders; 13 recent orders await printer cost · excludes ads, payment fees, and overhead

📧 Email · 5 booked through Tue Aug 11 · 21 drafts need your scheduling

Send	Email	Status
Sat Aug 1	aug01 anniversary thank-you	Sending
Mon Aug 3	aug03 new-releases + credit	Queued without Recipients
Wed Aug 5	aug05 fall garden plan	Queued without Recipients
Fri Aug 7	aug07 Carlisle / tomato community	Queued without Recipients
Sun Aug 9	aug09 dog days rest	Queued without Recipients
Tue Aug 11	aug11 anniversary last call	Queued without Recipients
Thu Aug 13	aug13 New arrivals + butterflies	Draft
Sat Aug 15	aug15 Tomato for someone else	Draft
Mon Aug 17	aug17 Your words back to you	Draft
Wed Aug 19	aug19 The quiet week	Draft
Fri Aug 21	aug21 For the ones who love October	Draft
Sun Aug 23	aug23 The one that lived (mystery tomato)	Draft
Tue Aug 25	aug25 $7.44 credit (M4JR7 live)	Draft
Thu Aug 27	aug27 The slow gardener (navy)	Draft
Sat Aug 29	aug29 Seeds of legacy	Draft
Mon Aug 31	aug31 Follow the sun	Draft
Fri Sep 4	sep04 Rosemary remembrance	Draft
Sun Sep 6	sep06 It can't be that hard (persistence letter)	Draft
Thu Sep 10	sep10 Putting summer up	Draft
Mon Sep 14	sep14 $6.53 credit (R8TN3 live)	Draft
Wed Sep 16	sep16 Dolly's bonus weeks	Draft
Fri Sep 18	sep18 Know your heirlooms	Draft
Sun Sep 20	sep20 The garden that grows with you	Draft
Tue Sep 22	sep22 Equal light equal dark	Draft
Thu Sep 24	sep24 Volunteer tomato	Draft
Mon Sep 28	sep28 The club that never closes (TLC hero)	Draft
Wed Sep 30	sep30 Putting the beds to rest	Draft

Your move: 21 emails for Aug 13 through Sep 30 are written and sitting in Klaviyo as drafts. Scheduling them is the one step left — the tick-list below opens in your browser.
Three of those 21 wait on the A/B walkthrough we do together (aug15 first); they are marked in amber on the tick-list.
September reward window: Aug 1–11. Fulfillment task armed for Aug 28 (tiered $60→$10 credit / $100→$25 gift card).
Batch 2 (Aug 13 – Sep 8, 14 sends) covers your surgery week; batch 3 runs Sep 10 – Oct 6.
One cleanup: a duplicate anniversary clone ("Inspiration | 011") awaits your manual deletion in the Klaviyo UI.

Email review board (canonical) Phone companion

🎯 Ads · 9 ads owe a verdict · 4 ad sets need restructuring

7-day delivery by campaign and ad set

Campaigns are ranked by spend; each campaign's ad sets follow in spend order.

Campaign / ad set	Spend	Purchases	ROAS
20_ABO_TEST_10.07.2025 Campaign	$1,372	30	1.30x
↳ Testing_Adset_01_Catalog Test_New Arrivals_10.16.2025 Ad set	$181	10	3.15x
↳ 70_Plan-V1-Mixed-Concepts-02_Flatlay_CW30 Ad set	$162	5	2.26x
↳ 46_Untested-Humor_Flatlay_CW25 Ad set	$162	2	0.70x
↳ 71_Plan-V1-Mixed-Concepts-03_Flatlay_CW30 Ad set	$161	2	0.71x
↳ 69_Plan-V1-Mixed-Concepts_Flatlay_CW30 Ad set	$159	2	0.64x
↳ 72_Plan-V1-Mixed-Concepts-04_Flatlay_CW30 Ad set	$153	4	1.60x
↳ Testing_Adset_01_Full_Catalog Test_10.07.2025 Ad set	$120	2	1.57x
↳ 68a_Quiet-Garden-Heirloom-Peppers_Flatlay_CW26 - Copy Ad set	$107	0	0.00x
↳ 48_New-Releases_Flatlay_CW25 Ad set	$73.32	1	0.53x
↳ Testing_Adset_01_Catalog Test_10.07.2025 - Product Page Ad set	$56.25	2	0.83x
↳ 73_Pilot-OneAd-01_Jimothy-03_CW31 Ad set	$36.94	0	0.00x
06.21.25_Bird Lovers Campaign - FLEX Statics Campaign	$147	1	0.23x
↳ Adset_002 - Bird_Lovers_6 Creatives_Bird Lovers LP Ad set	$55.15	0	0.00x
↳ Adset_001 - Bird_Lovers_6 Creatives_Bird Lovers LP Ad set	$36.12	1	0.94x
↳ Adset_004 - Bird_Lovers_6 Creatives_Bird Lovers LP Ad set	$30.76	0	0.00x
↳ Adset_003 - Bird_Lovers_6 Creatives_Bird Lovers LP Ad set	$24.96	0	0.00x
10_CBO_Scaling_US_10.10.2025 Campaign	$130	0	0.00x
↳ AdSet_01_Open Ad set	$130	0	0.00x
07.21.2025_CAD_Bird Lovers Product Ads_02_CPR Goal Campaign	$112	1	0.35x
↳ Adset_002 - Bird_Lovers_6 Creatives_Bird Lovers LP - Copy Ad set	$32.10	1	1.23x
↳ Adset_003 - Bird_Lovers_6 Creatives_Bird Lovers LP - Copy Ad set	$29.82	0	0.00x
↳ Adset_001 - Bird_Lovers_6 Creatives_Bird Lovers LP - Copy Ad set	$25.55	0	0.00x
↳ Adset_004 - Bird_Lovers_6 Creatives_Bird Lovers LP - Copy Ad set	$24.24	0	0.00x
30_ADV+ CATALOG ONLY_US-CAN_11.13.2025 Campaign	$64.20	0	0.00x
↳ ADV+ Catalog_All Products_Bundle & Save LP Ad set	$41.16	0	0.00x
↳ ADV+ Catalog_New Arrivals_Bundle & Save LP - Copy Ad set	$23.04	0	0.00x
10_Cold_Flexi_US_CBO Campaign	$55.55	1	0.75x
↳ AdSet_W_001_Stage1_Flexi-Static_US_Open_1 Ad set	$55.19	1	0.75x
↳ AdSet_W_001_Stage1_Flexi-Static_US_IG_05_Master_Gardeners Ad set	$0.20	0	0.00x
↳ AdSet_W_001_Stage1_Flexi-Static_US_IG_02_Mindful_Living_Gardeners Ad set	$0.16	0	0.00x
10_CBO_SCALE-DUPLICATE_POST_ID_#4 Campaign	$51.39	1	1.32x
↳ Adset_01_Duplicates Ad set	$51.39	1	1.32x
07.21.2025_US_Bird Lovers Product Ads_02_ROAS Goal Campaign	$13.44	0	0.00x
↳ Adset_004 - Bird_Lovers_6 Creatives_Bird Lovers LP - Copy Ad set	$5.89	0	0.00x
↳ Adset_003 - Bird_Lovers_6 Creatives_Bird Lovers LP - Copy Ad set	$3.99	0	0.00x
↳ Adset_001 - Bird_Lovers_6 Creatives_Bird Lovers LP - Copy Ad set	$3.28	0	0.00x
↳ Adset_002 - Bird_Lovers_6 Creatives_Bird Lovers LP - Copy Ad set	$0.28	0	0.00x

Meta-attributed purchases and revenue from igl.db for the seven days through Sat Aug 1; synced Aug 1 6:00 AM. ROAS is attributed revenue divided by spend.

Gate scan

Every ad set that spent money in the last seven days, structural actions first — 11 of them, through Sat Aug 1. Open a set to see each ad's separate evidence and verdict. Money columns are the last three days, last seven days, and lifetime/era spend. The container's blended return is context only, never its verdict basis.

Ad set3-day7-daySpentBlended backContainer

70_Plan-V1-Mixed-Concepts-02_Flatlay_CW30remove 1 dead ad; keep 6663185_My-Chickens-Are-My-Therapists_Flatlay_01 as the leading survivor with 6 others$57.83$162$2671.51RESTRUCTURE

Ad	3-day	7-day	Spent	Back / $1	Verdict
5701359_Tree-Hugger-Definition_Flatlay_01 $59 spent and not one purchase (the rulebook kills at $54 with zero purchases)	$0.00	$19.70	$58.57	0.00	KILL
6663185_My-Chickens-Are-My-Therapists_Flatlay_01 still buying evidence — $147 of the $150 ad gate	$55.11	$127	$147	2.74	TESTING
11577025_Sing-Of-The-Goodness-Of-God_Flatlay_01 still buying evidence — $41 of the $150 ad gate	$0.71	$12.18	$40.64	0.00	TESTING
6474050_Cat-Among-Houseplants_Flatlay_01 still buying evidence — $7 of the $150 ad gate	$1.93	$2.49	$6.52	0.00	TESTING
11615517_Like-Nonna-Made_Flatlay_01 still buying evidence — $1 of the $150 ad gate	$0.00	$0.50	$1.45	0.00	TESTING
11577002_Chaos-Gardener_Flatlay_01 still buying evidence — $7 of the $150 ad gate	$0.04	$0.11	$6.69	0.00	TESTING
11514345_Stars-Stripes-Tomatoes_Flatlay_01 still buying evidence — $4 of the $150 ad gate	$0.02	$0.11	$4.06	0.00	TESTING
6474124_Need-These-Canning-Jars_Flatlay_01 still buying evidence — $2 of the $150 ad gate	$0.02	$0.09	$2.27	0.00	TESTING

46_Untested-Humor_Flatlay_CW2510064628_I-Like-Silence_Flatlay_07 is the winner (RUN); remove 2 dead ads and keep 6 survivors$54.30$162$7560.73RESTRUCTURE

Ad	3-day	7-day	Spent	Back / $1	Verdict
10064628_I-Like-Silence_Flatlay_07 past the $150 ad verdict gate at 1.76 back per dollar — rulebook says RUN	$0.00	$51.92	$292	1.76	RUN
6474050_Cat-Among-Houseplants_Flatlay_01 $66 spent and not one purchase (the rulebook kills at $54 with zero purchases)	$33.33	$40.75	$66.36	0.00	KILL
8820172_Johnny-Appleseed_Flatlay_03 $90 spent and not one purchase (the rulebook kills at $54 with zero purchases)	$0.00	$0.00	$90.04	0.00	KILL
5701181_Vibrant-Floral-Mandala_Flatlay_05 still buying evidence — $51 of the $150 ad gate	$13.30	$41.14	$50.60	0.00	TESTING
4561361_Thyme-To-Get-Dirty_Flatlay_04 still buying evidence — $29 of the $150 ad gate	$7.67	$28.14	$28.64	0.00	TESTING
6663212_I-Garden-Murder-Is-Wrong_Flatlay_08 still buying evidence — $126 of the $150 ad gate	$0.00	$0.00	$126	0.27	TESTING
8008264_Worlds-Okayest-Gardener_Flatlay_02 still buying evidence — $51 of the $150 ad gate	$0.00	$0.00	$51.00	0.00	TESTING
9123405_Peppers-Mock-Existence_Flatlay_06 still buying evidence — $51 of the $150 ad gate	$0.00	$0.00	$50.74	0.00	TESTING

68a_Quiet-Garden-Heirloom-Peppers_Flatlay_CW26 - Copyremove 2 dead ads; keep 8139034_Professional-Tomato-Plant-Enabler_Flatlay_01 - Copy as the leading survivor with 31 others$0.00$107$7050.83RESTRUCTURE

Ad	3-day	7-day	Spent	Back / $1	Verdict
10874_Jimmy-Nardello_Flatlay_GARDEN_L2_04 $55 spent and not one purchase (the rulebook kills at $54 with zero purchases)	$0.00	$0.00	$54.90	0.00	KILL
10324131_Moss-Does-Not-Hurry_Flatlay_Dark-Heather_01 - Copy $63 spent and not one purchase (the rulebook kills at $54 with zero purchases)	$0.00	$0.00	$62.90	0.00	KILL
ad_18_valentine_2x2_grid_inspiredgardenlife.com_Image_02-06-2026 - Copy still buying evidence — $46 of the $150 ad gate	$0.00	$43.59	$45.90	0.00	TESTING
8139034_Professional-Tomato-Plant-Enabler_Flatlay_01 - Copy still buying evidence — $114 of the $150 ad gate	$0.00	$30.77	$114	1.69	TESTING
ad_18_valentine_2x2_grid_inspiredgardenlife.com_Image_02-06-2026 - Copy 2 still buying evidence — $13 of the $150 ad gate	$0.00	$10.58	$12.68	0.00	TESTING
Garden Sanctuary in Fabric - Copy 2 still buying evidence — $8 of the $150 ad gate	$0.00	$6.94	$8.08	0.00	TESTING
8766459_Cherokee-Purple-Taste-History_Flatlay_GARDEN_01 - Copy still buying evidence — $7 of the $150 ad gate	$0.00	$6.46	$7.27	0.00	TESTING
11128_Heirloom-Growers-Society_Flatlay_NOSTALG_L3_02 - Copy still buying evidence — $6 of the $150 ad gate	$0.00	$3.86	$5.83	0.00	TESTING
11130_More-Wildflowers-Less-Hurry_Flatlay_FAITH_L3_02 still buying evidence — $4 of the $150 ad gate	$0.00	$1.62	$4.17	9.08	TESTING
11156_Garden-Sanctuary_Flatlay_FAITH_L1_01 still buying evidence — $7 of the $150 ad gate	$0.00	$1.32	$7.37	0.00	TESTING
Testing_Single-Image_Ad_06_(#9425119_Prayer Takes Root T-Shirt) - Copy still buying evidence — $1 of the $150 ad gate	$0.00	$0.50	$0.80	0.00	TESTING
8755734085847_My-Chickens-Are-My-Therapists_Flatlay_GARDEN_L3_06 - Copy still buying evidence — $2 of the $150 ad gate	$0.00	$0.32	$1.55	0.00	TESTING
Winter Garden Wisdom T-Shirt - Copy 2 still buying evidence — $1 of the $150 ad gate	$0.00	$0.16	$1.37	0.00	TESTING
FlexAd_001_Static-Image-COMBO-Mockup - Copy 3 still buying evidence — $0 of the $150 ad gate	$0.00	$0.16	$0.44	0.00	TESTING
9425129_Heaven's Kaleidoscope T-Shirt (6)_sacred_Image_10-31-2025 - Copy 2 still buying evidence — $0 of the $150 ad gate	$0.00	$0.14	$0.24	0.00	TESTING
listen-to-birds-not-news-annotated-natural-12_sale_Image_02-20-2026 - Copy still buying evidence — $0 of the $150 ad gate	$0.00	$0.13	$0.19	0.00	TESTING
10876_Padron-Tapas_Flatlay_GIFT_L2_05 still buying evidence — $0 of the $150 ad gate	$0.00	$0.11	$0.12	0.00	TESTING
Testing_Single-Image_Ad_02_(#9425115_Sacred Orchard T-Shirt) - Copy still buying evidence — $0 of the $150 ad gate	$0.00	$0.10	$0.27	0.00	TESTING
10856_Chilies-So-Savage_Flatlay_GIFT_L3_06 - Copy still buying evidence — $1 of the $150 ad gate	$0.00	$0.09	$0.87	0.00	TESTING
#5701101_Distracted_By_Birds_Flexi - Copy 2 still buying evidence — $0 of the $150 ad gate	$0.00	$0.06	$0.08	0.00	TESTING
Ad_003_I Like Birding T-Shirt - Copy 2 still buying evidence — $0 of the $150 ad gate	$0.00	$0.06	$0.25	0.00	TESTING
The Art of Doing Nothing - Copy 2 still buying evidence — $0 of the $150 ad gate	$0.00	$0.03	$0.04	0.00	TESTING
10875_Fish-Pepper_Flatlay_GARDEN_L1_03 still buying evidence — $0 of the $150 ad gate	$0.00	$0.03	$0.15	0.00	TESTING
10064614_Quietly-Cheering-for-Moss_Flatlay_Navy_01 - Copy still buying evidence — $0 of the $150 ad gate	$0.00	$0.02	$0.13	0.00	TESTING
Testing_Single-Image_Ad_06_(#9425119_Prayer Takes Root T-Shirt) - Copy 2 still buying evidence — $0 of the $150 ad gate	$0.00	$0.01	$0.10	0.00	TESTING
Winter's Sacred Quiet Tee - Copy 3 still buying evidence — $1 of the $150 ad gate	$0.00	$0.00	$0.63	0.00	TESTING
Ad_01_UGC_NAME_01 - Copy 3 still buying evidence — $9 of the $150 ad gate	$0.00	$0.00	$8.88	0.00	TESTING
PostID_Ad_003_Quietly Plotting - Copy 4 still buying evidence — $56 of the $150 ad gate	$0.00	$0.00	$55.89	0.73	TESTING
PostID_Ad_002_Lot of Freaking plants - Copy 4 still buying evidence — $44 of the $150 ad gate	$0.00	$0.00	$43.87	0.88	TESTING
10064614_Quietly-Cheering-for-Moss_Flatlay_Military-Green_01 - Copy still buying evidence — $25 of the $150 ad gate	$0.00	$0.00	$25.36	2.44	TESTING
Season of Patience: Limited Advent Collection - Copy still buying evidence — $83 of the $150 ad gate	$0.00	$0.00	$82.65	1.67	TESTING
PostID_Ad_002_Lot of Freaking plants - Copy 3 still buying evidence — $49 of the $150 ad gate	$0.00	$0.00	$48.99	0.00	TESTING
ad_12_valentine_3up_wood - Copy 3 still buying evidence — $58 of the $150 ad gate	$0.00	$0.00	$58.15	0.67	TESTING
Life's Too Short - Copy still buying evidence — $51 of the $150 ad gate	$0.00	$0.00	$51.10	0.69	TESTING

48_New-Releases_Flatlay_CW25remove 3 dead ads; keep 9300261601495_Every-August-Same-Problem_Flatlay_06 as the leading survivor with 4 others$0.00$73.32$9951.11RESTRUCTURE

Ad	3-day	7-day	Spent	Back / $1	Verdict
9300261994711_Lichen-Subscribed_Flatlay_04 past the $150 ad verdict gate at 1.33 back per dollar — rulebook says KILL	$0.00	$16.91	$175	1.33	KILL
9300261568727_945-Tomatoes-Send-Help_Flatlay_08 $92 spent and not one purchase (the rulebook kills at $54 with zero purchases)	$0.00	$0.00	$92.48	0.00	KILL
9300261961943_I-Survived-Tomato-Avalanche_Flatlay_05 past the $150 ad verdict gate at 1.29 back per dollar — rulebook says KILL	$0.00	$0.00	$383	1.29	KILL
9300261667031_Let-The-Salsa-Canning-Begin_Flatlay_07 still buying evidence — $86 of the $150 ad gate	$0.00	$47.13	$86.24	1.64	TESTING
9300261601495_Every-August-Same-Problem_Flatlay_06 still buying evidence — $112 of the $150 ad gate	$0.00	$9.28	$112	1.12	TESTING
9300261798103_Quietly-Rooting-For-Moss_Flatlay_01 still buying evidence — $51 of the $150 ad gate	$0.00	$0.00	$50.62	0.77	TESTING
9300261896407_Keep-Calm-And-Moss-On_Flatlay_02 still buying evidence — $45 of the $150 ad gate	$0.00	$0.00	$44.88	0.75	TESTING
9300262027479_Lets-Moss-Around_Flatlay_03 still buying evidence — $51 of the $150 ad gate	$0.00	$0.00	$50.84	0.70	TESTING

Testing_Adset_01_Catalog Test_New Arrivals_10.16.2025catalog evidence is scoped from 2026-07-27; judge monthly on cost per add-to-cart, with no kill rules$114$181$1813.15CATALOG_MONTHLY

Ad	3-day	7-day	Spent	Back / $1	Verdict
Catalog_New Arrivals - Single Image - Top Picks Landing Page catalog evidence is scoped from 2026-07-27; judge monthly on cost per add-to-cart, with no kill rules	$85.24	$151	$151	3.78	CATALOG_MONTHLY
Catalog_New Arrivals_Carousel-New Arrivals Landing Page catalog evidence is scoped from 2026-07-27; judge monthly on cost per add-to-cart, with no kill rules	$25.53	$27.05	$27.05	0.00	CATALOG_MONTHLY
Catalog_Top Picks_Carousel catalog evidence is scoped from 2026-07-27; judge monthly on cost per add-to-cart, with no kill rules	$3.05	$3.22	$3.22	0.00	CATALOG_MONTHLY
Catalog_Top_Picks_Single Image catalog evidence is scoped from 2026-07-27; judge monthly on cost per add-to-cart, with no kill rules	$0.00	$0.00	$0.00	—	CATALOG_MONTHLY

71_Plan-V1-Mixed-Concepts-03_Flatlay_CW308 ads remain in evidence; no ad-level kill is due$57.87$161$2660.73CONTINUE

Ad	3-day	7-day	Spent	Back / $1	Verdict
11514325_Jay-Crow-Cardinal_Flatlay_01 still buying evidence — $86 of the $150 ad gate	$36.12	$69.47	$85.59	0.95	TESTING
8766459_Cherokee-Purple-Taste-History_Flatlay_01 still buying evidence — $64 of the $150 ad gate	$10.01	$40.05	$64.10	0.61	TESTING
5701181_Vibrant-Floral-Mandala_Flatlay_01 still buying evidence — $73 of the $150 ad gate	$0.00	$34.86	$73.05	1.00	TESTING
10324149_Seed-Believer_Flatlay_01 still buying evidence — $28 of the $150 ad gate	$10.99	$15.10	$27.53	0.00	TESTING
6739740_Cat-And-Plant-Lady_Flatlay_01 still buying evidence — $5 of the $150 ad gate	$0.05	$0.66	$4.71	0.00	TESTING
11514354_Ask-My-Compost_Flatlay_01 still buying evidence — $10 of the $150 ad gate	$0.35	$0.49	$9.65	0.00	TESTING
11514355_Garden-Sanctuary_Flatlay_01 still buying evidence — $1 of the $150 ad gate	$0.32	$0.32	$1.03	0.00	TESTING
11514334_America-Runs-On-Birdsong_Flatlay_01 still buying evidence — $0 of the $150 ad gate	$0.00	$0.03	$0.27	0.00	TESTING

69_Plan-V1-Mixed-Concepts_Flatlay_CW308 ads remain in evidence; no ad-level kill is due$56.73$159$2870.88CONTINUE

Ad	3-day	7-day	Spent	Back / $1	Verdict
11652273_Compost-Romantic_Flatlay_01 still buying evidence — $85 of the $150 ad gate	$51.69	$73.11	$84.74	1.20	TESTING
11576941_Know-Your-Tomatoes_Flatlay_01 still buying evidence — $137 of the $150 ad gate	$0.00	$45.79	$137	0.84	TESTING
11175224_Tomato-Love_Flatlay_01 still buying evidence — $44 of the $150 ad gate	$4.93	$38.13	$44.26	0.00	TESTING
11652329_Pollinate-Good-Things_Flatlay_01 still buying evidence — $5 of the $150 ad gate	$0.12	$0.82	$5.48	0.00	TESTING
5701305_Never-Enough-Plants_Flatlay_01 still buying evidence — $3 of the $150 ad gate	$0.03	$0.43	$2.51	0.00	TESTING
9962782_Fruit-Of-Spirit-Seed-Packets_Flatlay_01 still buying evidence — $7 of the $150 ad gate	$0.04	$0.31	$7.30	4.64	TESTING
11514361_More-Wildflowers-Less-Hurry_Flatlay_01 still buying evidence — $5 of the $150 ad gate	$0.00	$0.06	$5.45	0.00	TESTING
8084061_Let-The-Sunshine-Garden_Flatlay_01 still buying evidence — $0 of the $150 ad gate	$0.00	$0.04	$0.21	0.00	TESTING

72_Plan-V1-Mixed-Concepts-04_Flatlay_CW308 ads remain in evidence; no ad-level kill is due$43.91$153$2401.30CONTINUE

Ad	3-day	7-day	Spent	Back / $1	Verdict
9078125_Mystery-Flock-Birds_Flatlay_01 still buying evidence — $120 of the $150 ad gate	$40.24	$106	$120	0.64	TESTING
11652266_Garden-To-Table_Flatlay_01 still buying evidence — $32 of the $150 ad gate	$3.33	$24.86	$32.23	4.09	TESTING
5701283_Colorful-Floral-Pattern_Flatlay_01 still buying evidence — $65 of the $150 ad gate	$0.28	$19.12	$64.94	1.59	TESTING
11175222_Sorry-I-M-Late_Flatlay_01 still buying evidence — $9 of the $150 ad gate	$0.03	$1.99	$8.80	0.00	TESTING
11652301_Perfectly-Imperfect_Flatlay_01 still buying evidence — $10 of the $150 ad gate	$0.01	$0.56	$9.63	0.00	TESTING
11514356_Professional-Plant-Worrier_Flatlay_01 still buying evidence — $2 of the $150 ad gate	$0.00	$0.13	$2.33	0.00	TESTING
11652268_Grow-Near_Flatlay_01 still buying evidence — $1 of the $150 ad gate	$0.02	$0.13	$0.95	0.00	TESTING
6598109_Are-These-Purple-Cherokees_Flatlay_01 still buying evidence — $1 of the $150 ad gate	$0.00	$0.07	$0.53	0.00	TESTING

Testing_Adset_01_Full_Catalog Test_10.07.2025catalog evidence is scoped from 2026-07-27; judge monthly on cost per add-to-cart, with no kill rules$109$120$1201.57CATALOG_MONTHLY

Ad	3-day	7-day	Spent	Back / $1	Verdict
Catalog_New Arrivals_Single Image - /New Arrivals LP catalog evidence is scoped from 2026-07-27; judge monthly on cost per add-to-cart, with no kill rules	$73.62	$78.36	$78.36	0.00	CATALOG_MONTHLY
Catalog_New Arrivals_Single Image - /Sale LP catalog evidence is scoped from 2026-07-27; judge monthly on cost per add-to-cart, with no kill rules	$35.03	$41.96	$41.96	4.50	CATALOG_MONTHLY

Testing_Adset_01_Catalog Test_10.07.2025 - Product Pagecatalog evidence is scoped from 2026-07-27; judge monthly on cost per add-to-cart, with no kill rules$0.00$56.25$56.250.83CATALOG_MONTHLY

Ad	3-day	7-day	Spent	Back / $1	Verdict
Catalog_New Arrivals_Single Image - /Sale Landing Page_07.01.2026 catalog evidence is scoped from 2026-07-27; judge monthly on cost per add-to-cart, with no kill rules	$0.00	$56.25	$56.25	0.83	CATALOG_MONTHLY

73_Pilot-OneAd-01_Jimothy-03_CW311 ad remains in evidence; no ad-level kill is due$36.94$36.94$36.940.00CONTINUE

Ad	3-day	7-day	Spent	Back / $1	Verdict
73_Pilot-OneAd-01_Jimothy-03_CW31_Jimothy-03 still buying evidence — $37 of the $250 ad gate	$36.94	$36.94	$36.94	0.00	TESTING

Ad verdicts use each creative's own evidence: $150 for an ad sharing a multi-ad set, $250 for a solo ad carrying the audience, plus the $54/$81 hard stops. Container verdicts come only from the ads inside: remove dead weight, continue survivors, or close an empty set. Catalog evidence is era-scoped and judged monthly on cost per add-to-cart.

Graduation candidates

No multi-ad creative has yet cleared its $150 gate at or above 1.87 back per dollar.

Jimothy-03 audition — the one-ad-per-ad-set test at $20/day, live since Jul 30 (you activated it). It points at the raccoon shirt product page.

Stall check Sun Aug 2 (day 3): under 60% of budget spent means it is stalled.
Kill gate: $54 spent with zero purchases, re-read on day 7 in case sales attribute late.
Verdict at $250 spent.
Pilot next step: you create the remaining 4 ad sets by hand ($20/day, paused, names 74–77 — slot 73 is the live audition); the Jimmy Nardello card needs your override signature.
Re-verdicts due: Wed Aug 5 (13 ads) · Mon Aug 10 (the /sale catalog ad).

One-ad-per-ad-set pilot board

🌱 Pop-up · stagnant — revival week of Aug 3

Capture rate is stuck around 3.8% and we want it as high as possible before Q4 volume. The revival sequence, week of Aug 3:

Scratch-vs-Quiz test: read Jul 30 — on phones it was a tie, on desktop the scratch card trailed. Both tests had actually ended Jul 18.
Run the historical test synthesis (read-only) — what have we learned, per device.
Lock the Q4 test ranking, then relaunch the test conveyor (you do the live clicks).

🌅 Last night · what the night shift changed while you slept

Every night Iris regenerates these numbers, re-checks the operating documents against the receipts, and works one or two items off the improvement list. The brief is one plain sentence per item, and each one opens for the whole story.

Morning brief — Saturday, August 1

❓ Open questions for you · 6 open

The single ledger — every question for you lives in OPEN-QUESTIONS.md (iris-03a repo root). Open rows as of generation time:

#	Domain	Question
4		Is Derylin comfortable with us telling the Watering Your Well-Being story, tears included, in the Aug 15 email?
5		If a customer's $62 order drops to $55 after using their store credit, do they still earn the $10 September reward? Current rule says no (we count the after-discount total). Confirm or flip before Sep 1.
11		Ten minutes together in Ads Manager: open four specific ads and read me their destination settings. The catalog experiments cannot start until we see them (the database cannot).
12		Pick the catalog experiment budget: $60/day (answers take ~5 months) or $120/day (~3 months).
13		Should catalog experiments be judged on cost per finished order (like every other ad) or cost per add-to-cart (faster but misleading across different landing pages)? I recommend: orders.
16		May I create the safety freeze file inside iris-03a's protected .claude folder? One yes.

🌲 Mission · ~11,136 trees planted (TheGoodAPI) · last read Jul 30 · verify live before any customer-facing claim