IGL cockpit

Generated Sat Aug 1, 2026 12:54 PM CDT · every number shows its own as-of time (Iris regenerates this page; Refresh just reloads it)

Revenue
Today$133 2 orders
7-day$2,384 51 orders
30-day$11,236 244 orders
igl.db through Sat Aug 1 · synced Aug 1 6:00 AM
Ads scorecard
Spend today$39.42
Spend 7-day$1,945
ROAS 7-day1.01
Running now25 ads spent on latest day
Launched this wk12 first spend since Mon Jul 27
Tested ratio14 tested / 25 running (56%)
igl.db through Sat Aug 1 · synced Aug 1 6:00 AM · verdicts from decisions ledger (0 kill · 13 run · 1 scale)
Email runway
Booked to send5 scheduled in Klaviyo
Runway endsTue Aug 11 10 days
Written, not booked21 drafted through Wed Sep 30, awaiting your scheduling
Next batch dueWed Sep 16 when the next batch gets written
statuses read live from Klaviyo (read-only) Aug 1 12:54 PM · dates from 2026-07-30-august-batch-push.json, 2026-07-31-batch23-push.json
Design velocity
This weekmanual count
placeholder — no wired source yet; TODO: MyDesigns export or the designs receipts dir once designs land there daily
📧 Email · 5 booked through Tue Aug 11 · 21 drafts need your scheduling
SendEmailStatus
Sat Aug 1aug01 anniversary thank-youSending
Mon Aug 3aug03 new-releases + creditQueued without Recipients
Wed Aug 5aug05 fall garden planQueued without Recipients
Fri Aug 7aug07 Carlisle / tomato communityQueued without Recipients
Sun Aug 9aug09 dog days restQueued without Recipients
Tue Aug 11aug11 anniversary last callQueued without Recipients
Thu Aug 13aug13 New arrivals + butterfliesDraft
Sat Aug 15aug15 Tomato for someone elseDraft
Mon Aug 17aug17 Your words back to youDraft
Wed Aug 19aug19 The quiet weekDraft
Fri Aug 21aug21 For the ones who love OctoberDraft
Sun Aug 23aug23 The one that lived (mystery tomato)Draft
Tue Aug 25aug25 $7.44 credit (M4JR7 live)Draft
Thu Aug 27aug27 The slow gardener (navy)Draft
Sat Aug 29aug29 Seeds of legacyDraft
Mon Aug 31aug31 Follow the sunDraft
Fri Sep 4sep04 Rosemary remembranceDraft
Sun Sep 6sep06 It can't be that hard (persistence letter)Draft
Thu Sep 10sep10 Putting summer upDraft
Mon Sep 14sep14 $6.53 credit (R8TN3 live)Draft
Wed Sep 16sep16 Dolly's bonus weeksDraft
Fri Sep 18sep18 Know your heirloomsDraft
Sun Sep 20sep20 The garden that grows with youDraft
Tue Sep 22sep22 Equal light equal darkDraft
Thu Sep 24sep24 Volunteer tomatoDraft
Mon Sep 28sep28 The club that never closes (TLC hero)Draft
Wed Sep 30sep30 Putting the beds to restDraft
  • Your move: 21 emails for Aug 13 through Sep 30 are written and sitting in Klaviyo as drafts. Scheduling them is the one step left — the tick-list below opens in your browser.
  • Three of those 21 wait on the A/B walkthrough we do together (aug15 first); they are marked in amber on the tick-list.
  • September reward window: Aug 1–11. Fulfillment task armed for Aug 28 (tiered $60→$10 credit / $100→$25 gift card).
  • Batch 2 (Aug 13 – Sep 8, 14 sends) covers your surgery week; batch 3 runs Sep 10 – Oct 6.
  • One cleanup: a duplicate anniversary clone ("Inspiration | 011") awaits your manual deletion in the Klaviyo UI.
🎯 Ads · gate scan WITHDRAWN pending fix: it counted at ad level; the rulebook decides at ad-set level (Codex review Aug 1)

The nightly gate scan is withdrawn until it counts at the rulebook's unit of decision (the ad set, not the ad) and stops applying kill rules to catalog ads. Its numbers were not trustworthy; a wrong decision queue is worse than none (Codex review, Aug 1). Verdict work happens in session with Iris until the fixed scan is validated.

Ad3-day7-daySpentBack per $1Where it stands

Still buying evidence = no decision is allowed yet. A decision is owed when an ad passes $250 (the verdict gate), trips a hard stop ($54 with no sales, $81 with under one sale, or $150 with 150 site clicks and under 70¢ back per dollar), or its evidence era was reset. Ads whose era reset are counted only from that date.

Jimothy-03 audition — the one-ad-per-ad-set test at $20/day, live since Jul 30 (you activated it). It points at the raccoon shirt product page.

  • Stall check Sun Aug 2 (day 3): under 60% of budget spent means it is stalled.
  • Kill gate: $54 spent with zero purchases, re-read on day 7 in case sales attribute late.
  • Verdict at $250 spent.
  • Pilot next step: you create the remaining 4 ad sets by hand ($20/day, paused, names 74–77 — slot 73 is the live audition); the Jimmy Nardello card needs your override signature.
  • Re-verdicts due: Wed Aug 5 (13 ads) · Mon Aug 10 (the /sale catalog ad).
🌱 Pop-up · stagnant — revival week of Aug 3

Capture rate is stuck around 3.8% and we want it as high as possible before Q4 volume. The revival sequence, week of Aug 3:

  • Scratch-vs-Quiz test: read Jul 30 — on phones it was a tie, on desktop the scratch card trailed. Both tests had actually ended Jul 18.
  • Run the historical test synthesis (read-only) — what have we learned, per device.
  • Lock the Q4 test ranking, then relaunch the test conveyor (you do the live clicks).
🌅 Last night · what the night shift changed while you slept

Every night Iris regenerates these numbers, re-checks the operating documents against the receipts, and works one or two items off the improvement list. The brief is one plain sentence per item, and each one opens for the whole story.

❓ Open questions for you · 6 open

The single ledger — every question for you lives in OPEN-QUESTIONS.md (iris-03a repo root). Open rows as of generation time:

#DomainQuestion
4Is Derylin comfortable with us telling the Watering Your Well-Being story, tears included, in the Aug 15 email?
5If a customer's $62 order drops to $55 after using their store credit, do they still earn the $10 September reward? Current rule says no (we count the after-discount total). Confirm or flip before Sep 1.
11Ten minutes together in Ads Manager: open four specific ads and read me their destination settings. The catalog experiments cannot start until we see them (the database cannot).
12Pick the catalog experiment budget: $60/day (answers take ~5 months) or $120/day (~3 months).
13Should catalog experiments be judged on cost per finished order (like every other ad) or cost per add-to-cart (faster but misleading across different landing pages)? I recommend: orders.
16May I create the safety freeze file inside iris-03a's protected .claude folder? One yes.
🌲 Mission · ~11,136 trees planted (TheGoodAPI) · last read Jul 30 · verify live before any customer-facing claim