✿ IGL cockpit

Generated Fri Jul 31, 2026 3:06 PM CDT · every number shows its own as-of time (Iris regenerates this page; Refresh just reloads it)

Revenue
Today$81.37 2 orders
7-day$2,154 48 orders
30-day$10,926 237 orders
igl.db through Fri Jul 31 · synced Jul 31 6:00 AM
Ads scorecard
Spend today$97.39
Spend 7-day$1,753
ROAS 7-day0.97
Running now36 ads spent on latest day
Launched this wk11 first spend since Mon Jul 27
Tested ratio14 tested / 36 running (39%)
igl.db through Fri Jul 31 · synced Jul 31 6:00 AM · verdicts from decisions ledger (0 kill · 13 run · 1 scale)
Email runway
Queued6 emails
Runway endsTue Aug 11 11 days
Next batch dueTue Jul 28 DUE — batches 2–3 in build
Batches 2–3in build → extend to Tue Oct 6
receipt 2026-07-30-august-batch-push.json · pushed 2026-07-30
Design velocity
This weekmanual count
placeholder — no wired source yet; TODO: MyDesigns export or the designs receipts dir once designs land there daily
📧 Email · 6 queued through Tue Aug 11
SendEmailStatus
Sat Aug 1aug01 anniversary thank-youDraft
Mon Aug 3aug03 new-releases + creditDraft
Wed Aug 5aug05 fall garden planDraft
Fri Aug 7aug07 Carlisle / tomato communityDraft
Sun Aug 9aug09 dog days restDraft
Tue Aug 11aug11 anniversary last callDraft
  • All August drafts are pushed to Klaviyo — your scheduling taps in Klaviyo are what remain.
  • September reward window: Aug 1–11. Fulfillment task armed for Aug 28 (tiered $60→$10 credit / $100→$25 gift card).
  • Batch 2 (Aug 13 – ~Sep 10, 14 sends) covers your surgery week; batches 2–3 reviewed together in one sitting, then all scheduled together.
  • One cleanup: a duplicate anniversary clone ("Inspiration | 011") awaits your manual deletion in the Klaviyo UI.
Email review board (canonical) Phone companion
🎯 Ads · Jimothy-03 audition live · re-verdicts Aug 5 & 10

Jimothy-03 audition — one-ad-per-ad-set test at $20/day, LIVE since Jul 30 (Tim activated). Points at the raccoon shirt product page.

  • Stall check Aug 2 (day 3): under 60% of budget spent = stalled.
  • Kill gate: $54 spent with zero purchases (with a day-7 attribution recheck).
  • Verdict at $250 spent.
  • Pilot next step: you create the 5 ad sets manually ($8/day, paused, names 73–77); Jimmy Nardello card needs your override signature.
  • Re-verdicts due: Aug 5 (13 ads) · Aug 10 (/sale catalog).
One-ad-per-ad-set pilot board
🌱 Pop-up · stagnant — revival week of Aug 3

Capture rate is stuck around 3.8% and we want it as high as possible before Q4 volume. The revival sequence, week of Aug 3:

  • Read the overdue mobile Scratch-vs-Quiz test (result has been sitting free since ~Jul 24).
  • Run the historical test synthesis (read-only) — what have we learned, per device.
  • Lock the Q4 test ranking, then relaunch the test conveyor (you do the live clicks).
❓ Open questions for you · 6 open

The single ledger — every question for you lives in OPEN-QUESTIONS.md (iris-03a repo root). Open rows as of generation time:

#DomainQuestion
4Is Derylin comfortable with us telling the Watering Your Well-Being story, tears included, in the Aug 15 email?
5If a customer's $62 order drops to $55 after using their store credit, do they still earn the $10 September reward? Current rule says no (we count the after-discount total). Confirm or flip before Sep 1.
11Ten minutes together in Ads Manager: open four specific ads and read me their destination settings. The catalog experiments cannot start until we see them (the database cannot).
12Pick the catalog experiment budget: $60/day (answers take ~5 months) or $120/day (~3 months).
13Should catalog experiments be judged on cost per finished order (like every other ad) or cost per add-to-cart (faster but misleading across different landing pages)? I recommend: orders.
16May I create the safety freeze file inside iris-03a's protected .claude folder? One yes.
🌲 Mission · ~11,136 trees planted (TheGoodAPI) · last read Jul 30 · verify live before any customer-facing claim